Now
that your house is ready, it's time to put it up for sale and market
it. Establishing a marketing strategy is a must. You will have to
decide how you want to get the word out there that your house is for
sale.
There are many ways to get the word out, including:
- The Internet
- Yard signs
- Open houses
- Media advertising
- Agent-to-agent referrals
- Direct mail marketing campaigns
In addition to listing your home on the MLS, as your agent I will
use a combination of these tactics to bring the most qualified
buyers to your home. I will structure the marketing plan so that the
first three to six weeks are the busiest if at all possible
.
Although there are many different ways to advertise your property,
including a yard
sign, flyers, and direct marketing being just a few of the many options
you have, as mentioned above, the strength of the
INTERNET is
increasingly more active and penetrating.
ESPECIALLY my website.
To give you an idea of the traffic this website generates, we have
over 50,000 qualified visitors who log on each month previewing the
offerings on this site. That's over 600,000 people per year,
and its growing! This stands to reasons since
TrustKB.com is the most comprehensive and heavily visited website in
all of Western North Carolina. Not only does this
site elicit responses from locals but from those out of state, that
unless you knew them you would never know how to contact them
directly before their arrival
If you are in
a buyer's market you will have to be extra careful when choosing a
plan. You don't want your house to sit with no one showing interest.
The first 3-6 weeks should be the busiest. If you don't get any
traffic within that time frame, you may want to reconsider your
approach.
Practicing good seller’s etiquette
Let’s face it: When your house goes on the market, you’re not only
opening the door to prospective buyers, but also sometimes to
unknown vendors and naïve or unqualified buyers. As with any
business transaction, there is an expected protocol to how sellers,
buyers and their respective agents interact. Should you find
yourself in a sticky situation, alert me, your agent so I can
address and remedy the problem.
The aggressive agent
When your agent puts your house on the market, typically all
promotional materials state clearly that your agent is the primary
contact for buyers and buyers’ agents. However, sometimes a buyer’s
agent will contact a seller directly to try to either win over their
business or cut the seller’s agent out of the deal. This is not
reputable behavior and you should report it to me, your agent,
immediately if it happens to you.
The unscrupulous vendor
Have you ever started a business or moved into a new house and
suddenly found your mailbox full of junk mail? Unfortunately, this
also can happen when you put your house on the market. When you sell
your home, it necessitates all kinds of new purchasing decisions and
less-than-ethical vendors are keenly aware of this. Though MLS
organizations enforce rules on how posted information is used, some
companies have found ways to cull information from various sources
to produce mass mailing lists. If you find yourself regularly
emptying your mailbox of junk, let me, your agent, know. I can
prove useful in
tapping the appropriate sources to prompt an investigation into the
matter.
The naïve buyer
Yard signs, Internet listings and other advertisements can generate
a lot of buzz for your home. Some prospective buyers — particularly
first-timers — will be so buzzed to see your home that they’ll
simply drop by. If this happens, no matter how nice these unexpected
visitors are, it’s best not to humor their enthusiasm by discussing
your home or giving an impromptu tour. Instead, politely let them
know that your real estate agent is in charge of scheduling tours
and provide them with the agent’s contact information. If you
attempt to handle these surprise visits on your own, you might
inadvertently disclose information that could hurt you during
negotiations down the road.
I can save you time and money by exposing your house to the most
potential buyers possible from this site alone, ensuring that more
people will be aware of your property than any others are capable
from the Internet alone. I will also present to you the best marketing
plan that will have the highest possibility of bringing not only the
most buyers, but the most qualified buyers, to your doorstep. |
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