The Real Role of A Listing Agent:
What sellers don’t realize is that a listing agent’s main marketing emphasis is directed toward other Realtors, not the general public. Their main goal is to convince the selling agents (buyer's agents) to find buyers and make offers.  This is a good thing because if you are selling a home, you want as many Realtors as possible bringing buyers around to take a look.  Most of a listing agent's marketing efforts toward other Realtors are invisible to the general public.

Therefore, a listing agent's primary job has absolutely nothing to do with finding buyers -- it is to convince all of those selling agents to show your home to their buyers. That is why there is a "broker preview" or an "office preview" of your home -- including food or other "enticements" that appeal to selling agents. They want the selling agents to "preview" your home so it will be "fresh" in their mind to show potential buyers.

Your listing agent also puts your house in the local Multiple Listing Service (MLS) and sends flyers to all of the other local office (and their agents) -- telling them about your property. They talk to as many agents as they can about your house. This is also why you want to price your home properly during that preview period. If you price it too high, the selling agents just laugh and say they'll wait till the price comes down. Of course, by then your house is "old news" and no longer fresh in their mind.

As for all those "open houses" and "ads" you want your agent to run - or else you feel like they aren't doing anything? Those rarely sell your house.  Sellers just "think" they do. That is part of why most FSBO's do not successfully sell their homes on their own. They begin with a false impression of what makes a good listing agent effective.  The real value of a listing agent is proper pricing, providing instruction at what you need to do to properly "present" your house, and in marketing -- but not marketing to buyers -- marketing your home to other agents.

So take a breath, relax, and quickly learn how I can make this process a better one for you.  Specifically...,

As your Realtor, I bring to the table the assurances that your best interests will be safely and thoroughly represented throughout all the myriad of responsibilities that goes with any real estate transaction. 

I can help simplify the complexities, leading you through the process with minimum delay, taking care of the sometimes daunting task of coordinating over 60 different parties, interdependent concerns, and specific needs in a time line which is efficient, planned, and fully monitored.  I'm here to make sure all the "i"'s are appropriately dotted and the "t"'s crossed, so that you don't have to!

It's often better to have a knowledgeable third party advise you of any and all financial offers, how fair they are in their representations, how an offer relates to the rest of the neighborhood, including the present market, market values and trends, etc., as wall as ferreting out any hidden caveats that need exposure and resolution before any deal should be closed.  Don't be the weak link in these chain of events...

With my expertise, I can save you time and money by fielding offers, making sure they're legitimate and fair, constructively advising you of the "pros" and "cons," as well as ensuring you that you won't have to become involved with parties that are just "shopping" or are not truly interested.

I provide you with a needed "safety net," making sure what you are offering to others is appropriate and is fairly represented, steering you to make the right decisions up front in order to avoid any legal discrepancies down the road.  In real estate, passive ignorance of the law is generally what causes most people needless suffering.  Avoiding the future painful self-recriminations of "If only I knew!" is what I'm here to protect you against!

With my real estate connections, advertising strategies, and marketing experiences, I can generally offer you a greater population and larger pool of homebuyers and diverse investors to see your home, creating an interest in why your home is so very special and communicating that to those most likely to buy.  Allowing your home to be seen by more qualified buyers causes it to sell more quickly and usually for a better price.

In general, I can make sure that you can sell your home with the minimum frustration in the least amount of time.  I'm here to handle all the nuisances and frustrations that will inevitably arise, helping you navigate through all the possible storms and inclemency's that could possibly occur so you don't have to. 

After all is said and done, don't you really want a relatively hassle free, smooth sailing experience?  Sure you do!  And as your Realtor, I can make that happen when you list with me! 

For more details on all my concierge services, click here.